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The New Luma Credit Card

Offering a brighter way into responsible credit building

August 20th, 2012 – The new Luma credit card launched today for UK customers who are looking to build credit or have a limited credit history, powered by Capital One.

The Luma card, with a credit limit of up to £1500, allows UK customers who have struggled with debt previously or who have a limited credit history in the UK to build their credit rating.

The Luma credit card offers customers 0% interest on purchases for a limited time* and no annual account fee. Luma customers are able to feel secure in their purchases as Luma offers purchase protection insurance**. Luma purchase protection gives Luma customers free insurance covering many of the things bought on a Luma card against loss, damage or theft for 100 days after purchase.

Account management for Luma is hassle free with online and mobile management so customers can access their accounts at any time. Through the online site Luma customers are able to set up alerts for when their credit limit is about to be reached and when payment is due. Luma also offers customers fraud alerts for suspicious activity on their accounts and free assistance if they become victims of identity theft.

Will Becker, chief executive of Media Ingenuity, Luma’s corporate parent, said: “We are thrilled to launch Luma for customers who up until now have had very few products to choose from in the credit card market. Working with Capital One, we have crafted a card which allows people building credit, and others with limited credit history to enter into the credit card space and take control of their finances.”

In addition to managing accounts online Luma also helps consumers shed light on how to use their card responsibly and improve their credit rating through the’s guides and information on credit basics.

Representative Example:
Assuming a credit limit of £1,200 and an interest rate on purchases of 35.94% p.a. variable, you will receive a 35.9% APR representative variable.

*As of the 6th December 2012 the interest free offer on purchases is no longer available. However this offer will return in 2013.

**As of the 12th April 2013 free purchase protection is no longer offered with the Luma card.